The design and marketing of these two models are unique projects. An SUV serves a different purpose and clientele than a luxury car. The models differ from each other in their features and are marketed to people with various needs. Each model that Ford designs and produces can be considered a project. For example, Ford Motor Company is in the business of designing and assembling cars. Maybe it’s been done in a very similar fashion before but never exactly in this way. Unique means that this is new this has never been done before. Projects exist to bring about a product or service that hasn’t existed before. Projects can last minutes, hours, days, weeks, months, or years. To do this, schedules are created showing when tasks should begin and end. This characteristic is important because a large part of the project effort is dedicated to ensuring that the project is completed at the appointed time. They are not an everyday business process and have definitive start dates and end dates. Project AttributesĪ project has distinctive attributes that distinguish it from ongoing work or business operations. A husband, for example may tell his wife, “My main project for this weekend is to straighten out the garage.” Going hunting, building pyramids, and fixing faucets all share certain features that make them projects. We use the term “project” frequently in our daily conversations. The pyramids and the Great Wall of China were in their day of roughly the same dimensions as the Apollo project to send men to the moon. Large complex projects have also been with us for a long time. The hunting parties of our prehistoric ancestors were projects, for example they were temporary undertakings directed at the goal of obtaining meat for the community. People have been undertaking projects since the earliest days of organized human activity. The starting point in discussing how projects should be properly managed is to first understand what a project is and, just as importantly, what it is not.
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